Communities of color living and working in the SF Bay Area
Accelerate societies transition to building an inclusive green economy
While the SF Green Festival established a strong reputation among traditional green enthusiasts & sustainability advocates, attendance by communities of color and youth was historically low.
Recruited and managed a diverse Host Committee including leaders in the field from throughout the SF Bay Area. Produced an intentional field trip for Youth. Established several strategic partnerships with community based organizations. Featured more diverse leaders in programming and marketing materials. Booked internationally reknown experts and advocates that included Mutabaruka, Chuck D, Queen Afua and Van Jones.
Firmly established the SF Green Festival as an annual destination among diverse communities living and working in the SF Bay Area. Increased attendance from a select handful to a robust group (e.g., thousands per year).